Philippine heirloom rice—prized varieties grown in the highland communities of Banaue and Ilocos—is set to return to international markets next year, with Agriculture Secretary Francisco “Kiko” Tiu Laurel saying the premium grain can command as much as 20 euros per kilo abroad.
Tiu Laurel made the disclosure in an interview on DZRH News program Special on Saturday on July 18, as part of the DZRH SONA 2026 Series.
He said the Philippines previously sold heirloom rice internationally—but the market was lost.
“Dati nakakabenta na tayo, ngayon nawala. Kailangan nating ibalik iyun dahil maganda yung heirloom rice na iyan, ang ganda ng storya,” Tiu Laurel said.
He said heirloom rice carries a powerful narrative—tied to the terraces, traditions, and communities of the Philippine highlands.
At 20 euros per kilo, a single kilo can fetch close to ₱1,000 in international markets.
Tiu Laurel cited Banaue and Ilocos as the primary source communities for heirloom rice.
He also mentioned varieties from Quezon, including a type called inipot-ibon from San Francisco.
The DA intends to promote heirloom rice in international markets by next year.
Tiu Laurel said the Philippines also has a project to grow Japanese rice varieties locally — and if successful, may sell Japanese rice directly to Japan.
